Is there a difference between a Web Content Specialist and a Web Copywriter? Most definitely. A Content Specialist understands how text and imagery move a user through a website. A carpenter can make a beautiful piece of furniture, but an interior designer knows where to place it for maximum benefit.
A Content Specialist has to not only react to but also predict user behavior. We must be versed in site architecture and page construction. We must also be code literate. I have yet to use a content management system that didn’t require HTML.
So, if you’re looking for someone to write for your website, make sure s/he knows more than words. Or just contact me.
Jenn Prochaska 